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Branding &
Visual Identity


Specialising in logo creation and visual identity, I carry out graphic and digital work with a focus on branding. My design services include:

• logo concept development and design
• visual identity manual / brand guidelines
• annual reports and publications
• stationery (e.g. business cards, folders, calendars etc)
• advertising materials (e.g posters, billboards, flyers etc)
• magazines, books and catalogs and newsletters
• website design and build (wordpress).

application of ideas
and coherent solutions.

Creative development
through the drafting
and drawing process.

Ability to create
high quality vector

Deep understanding
of grid systems and design
rules for logos and layouts.

Knowledge in CMYK,
RGB and Pantone for
print and digital materials.

Setup of files for printing,
paper choice and
graphic accompaniment.

Guilherme Casagrande

I graduated in Graphic Designer at Senac University in 2004. Following the completion of my studies, I worked as a designer for various companies and design agencies from 2004 to 2012 in Brazil, focusing predominately on branding (logo creating and visual identity). In 2013 I started working as a freelancer and the following year I moved to Melbourne in Australia, where I lived for five years undertaking further study and design work for NGOS and SME’s. I currently reside in Sao Paulo.

I have designed logos and marketing materials for businesses and organisations globally, including in Brazil, Australia, Colombia and Ethiopia. I am used to working cross-culturally and meeting the unique needs of each client and their audiences.

My approach is always to work with clients in a transparent, respectful and committed manner to develop design solutions that meet their objectives and exceed their expectations. I am extremely organised with files and work process, ensuring that projects go smoothly and are delivered on time and on budget.



+55 (11) 9 6309 1467 – WhatsApp

Sao Paulo, SP – Brazil

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